Mabuhay! PAL’s New Flight Safety Video is here!


Finally! Thank goodness Philippine Airlines (PAL) has a new flight safety instruction video! Yes, they are finally replacing that decade old, “telenovela-ish” and seemingly obsolete flight safety instruction video that PAL has been using on its flights.

Synchronized PAL's Flight Attendants, hehe!

Produced by Ambient Media (the same people behind the movie “RPG Metanoia”) and directed by Ianco dela Cruz, PAL’s new flight safety instruction video deviates from the usual boring routine that the flight attendants must perform (or inform to the passengers). Adding humor, creativity, the use of CGI special effects has given a lighter tone for a serious ritual before the flight.

In this visually-driven time and age, creativity may mean understanding. The lighter tone and humor has given the passengers the feel that flying should be fun, not to be feared upon. And for the first timers, the language that was used was appropriate enough to be understood by most passengers of today.

In the contrast, the old one was revised from time to time…probably due to PAL’s budget constraints. The old one was…boring and outright corporate – too serious to listen and the music was like that of the computer game, The Sims. In the age of digital music and media, that Nokia 5110 and portable CD player were still on display! Talk about obsolete! Lastly, the most noticeable was that the lips of the flight attendants in the old video doesn’t sync with what they are saying – seemingly echoing the decade of the Mexican telenovelas in Philippine television, finishing the video with “ma-mabuhay!” Di pa sila sabay! (The flight attendants were not in sync…really!)

Finally, its an iPod and a 3G phone!!!

I saw other airlines’ flight instruction videos on Youtube and I was impressed with the creativity of the people behind it – exerting effort in taking the attention of the passengers, like how the boob tube hypnotizes its watchers. I felt embarrassed about our flag carrier whenever I see some of those international carriers’ video.

That big flight safety card!

However, I guess after the gimmick of its rival, Cebu Pacific, that took the boring ritual of flight safety instruction part into a whole new level (the dancing flight attendants), it’s good that PAL had the initiative to change its antiquated flight safety instruction video that makes passengers…sleep or minds wandering around.

Hey, that Flight Instruction Card!

In the end, the new PAL flight safety instruction video has done a good job in creativity, entertainment and at the same time delivering the importance of safety while on flight.

Ma-mabuhay! :D

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4 comments to Mabuhay! PAL’s New Flight Safety Video is here!

  • Beboy Cabillon

    HAHAHA! I see that the my video of the old safety video instructions of Philippine Airlines is posted in this article. Thanks for making the comparison. I so love the new safety video of PAL and would love to record one whenever it is already available in one of PAL’s domestic flights. :)

  • Beboy Cabillon

    HAHAHA! I see that my video of the old safety video instructions of Philippine Airlines is posted in this article. Thanks for making the comparison. I so love the new safety video of PAL and would love to record one whenever it is already available in one of PAL’s domestic flights. :)

  • Stanley Palisada

    The airline has put a cap on ad spending and it’s been a while since I last saw a major PAL commercial and I’m okay with that.

    But the new safety video is a good investment! It bolster’s brand image. Besides. taking flights with safety videos running since the 80′s makes you think what else in the plane they don’t replace.LOL

  • Hahaha!! Methinks that too. Di pa sabay ang bibig. Marimar is that you? Hehe!

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