An Online Cure For Ignorance

Information is necessary for all. It is the basic right for everyone to have. With regards to it, the previous topics that we’ve discussed, about the importance of advising the public about possible health hazards, especially those who live on the countryside, and the clarifying or giving more information on a drug that has a history of controversy, its time that we head on towards disseminating the information that would be relevant to the consumers. Medicine online campaigns through social media is one great idea!

Television and radio aren’t enough nowadays to fill in the gap in the humanity’s insatiable quest for more information. Today, the trend also goes online. The pharmaceutical companies have recognised the power of the online and digital world with more interaction between its consumers and the producers or advertisers themselves.

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The Fiasco at Baclaran: Commuter’s Misery with MMDA Dispatch

Roxas Boulevard near Baclaran

PARANAQUE CITY, PHILIPPINES — Today is Baclaran Day, or the day when the devotees of Our Lady of Perpetual Help converge at Baclaran Church in Parañaque City, one of Metro Manila’s busiest and most congested districts. As expected, early morning will be the start of the traffic jam that normally occurs every Wednesdays. But this Wednesday, August 4, was no longer ordinary for me. MMDA failed big time! It failed the commuters way big time!

At around 6:10 AM, our bus from Cavite, bound for EDSA, entered Baclaran’s bus stop for the usual dispatch. They have a new chairman, a former mayor of Tagaytay City. So like always whenever there’s a new king to lead his men, they implement the traffic rules strictly. So those who disobeyed are instantly reprimanded or apprehended. Just to play it safe, the driver of the bus entered the dispatch bus stop area at Baclaran, rather than risking to pay P1,000 fine…from that time on…it was ‘haynakupo!’ for most of the passengers. It’s Baclaran Day, obviously you’re entering the eye of the storm! Continue reading The Fiasco at Baclaran: Commuter’s Misery with MMDA Dispatch

So Good, So Fast-So Is the Information?

Having discussed about the situation of No Approved Therapeutic Claims in the provinces, especially when it comes to the rural folks, I would like to turn into something that I am somehow familiar with. Janette Toral mentioned in her blog about a particular pain killer drug brand called Saridon, which is popular in Visayas and Mindanao areas. I’m familiar with it, due to the fact that it is being advertised in Iloilo and Cebu, my two base camps in the Visayan region. I can still remember a commercial of it not so long ago. “So good, so fast!”—that was the slogan of the said medicine. The TV advertisement was frequently played in both Iloilo and Cebu. However, it is indeed “so fast” because it only lasts, I guess 15-seconds. It describes it as a very fast pain reliever for different sorts of people, from firefighters to teachers and others. However, one thing I noticed though, the broadcast seems to be localized, that when I came to Metro Manila and even the neighboring Tagalog provinces, the drug seems to hit most of its 18 million inhabitants!

Continue reading So Good, So Fast-So Is the Information?

No Approved Therapeutic Claims in the Probinsyas

Having spent many years in the provinces here in the Philippines, I grew up with the way of life of the probinsyanos. I’m particular in the Visayas and Mindanao areas, where my family came. Of course, cable TV and internet are available only in towns or in major urban areas, however, radio is still the number one form of communication and entertainment in the rural areas. Of course, when it comes to marketing, local AM and FM radio stations are the main medium of advertising.

However, sometime in the mid-2000′s, there seemed to be a “boom” of herbal products and alternative medicines over the air. All of a sudden, the usual farming fertilizers and poultry feeds were replaced by alternative herbal products and related stuff. Of course when it comes to marketing the product, they were insisting that your health is guaranteed to improve-to the point that even the most serious of the conditions may be healed by the alternative medicine. Of course given the lack of access to health facilities and the rural masa cannot afford to buy expensive medicines, they’ll surely be attracted with the ads and buy those!

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How Does It Feel Like Being a Caviteño Commuter?

Waiting Commuters at Talaba, Bacoor, Cavite -- ang tagal dyan kahit bukana na ng Maynila!

The first is, have you tried combat commuting? I think if you live in Manila, it is essential to know combat commuting. Its a war waged every single weekday in the Philippine capital. The climax of the war at Hell’s Gate? Rush hour madness. Everyday, people try to cram themselves in buses, jeepneys and metros. Well, asi es la vida en Manila! Can’t deal with it? Might as well leave for the provincias.

Now, for a Cavite resident like me, traveling from home to work is a fact of life. Manila has become crowded and the urban expansion reached the doorsteps of its neighboring provinces, one of which is Cavite. There may be 12 million residents in Metro Manila but including the Greater Manila Area (encompassing Cavite, Laguna, Rizal, Bulacan), we may even be comparable with the population of that of Mexico City, Tokyo or Mumbai! Cavite has the largest share of GMA residents-3 million people, tw0-thirds of it lives in towns near Metro Manila and along Aguinaldo Highway-the sole main artery of the province. Three million, the most populous province in the country-and with real estate blooming like lumot in the pond, its like a heart chocked with cholesterol! After all, Cavite IS a bedroom of Metro Manila.

Continue reading How Does It Feel Like Being a Caviteño Commuter?

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