From Iloilo to Sendai with Compassion

Sendai Airport CCTV capturing the tsunami engulfing its tarmac (video courtesy of Russia Today)

On March 11, 2011, the world was shocked and awed again with nature’s raw awesome power as Japan’s Tohoku region was rattled by a magnitude 8.9 earthquake, and after that-the sea gobbled up cities, towns, farms and people — seven meter tsunami has changed the Japanese psyche and landscape forever. The aftermath was devastation and death. Japan’s worst crisis since the end of World War II.

Iloilo Airport was brought by the cooperation between the Japanese and the Filipinos

What I couldn’t believe was that even Sendai Airport was like a sitting duck in nature’s fury as its runway was submerged in sea water of debris and destruction. Come to think of it, the airport is already located more than a kilometer away from the coast (the tsunami was reported to have reached as far as 10 kilometers inland!) In a way, Sendai Airport reminds me of Iloilo Airport…however its far from the coast line and was constructed with Japanese backing and aid.

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No Approved Therapeutic Claims in the Probinsyas

Having spent many years in the provinces here in the Philippines, I grew up with the way of life of the probinsyanos. I’m particular in the Visayas and Mindanao areas, where my family came. Of course, cable TV and internet are available only in towns or in major urban areas, however, radio is still the number one form of communication and entertainment in the rural areas. Of course, when it comes to marketing, local AM and FM radio stations are the main medium of advertising.

However, sometime in the mid-2000′s, there seemed to be a “boom” of herbal products and alternative medicines over the air. All of a sudden, the usual farming fertilizers and poultry feeds were replaced by alternative herbal products and related stuff. Of course when it comes to marketing the product, they were insisting that your health is guaranteed to improve-to the point that even the most serious of the conditions may be healed by the alternative medicine. Of course given the lack of access to health facilities and the rural masa cannot afford to buy expensive medicines, they’ll surely be attracted with the ads and buy those!

Continue reading No Approved Therapeutic Claims in the Probinsyas

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July 2011
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