Greetings from the City of Banners and Streamers - Marawi

From Iligan to Marawi, it usually takes an hour by van or FX (Asian utility vehicle). Passing by the towns of Balo-i, Pantar and Saguiran, you can’t help but notice banners everywhere. Politicians for early campaigning? Nope. Mostly congratulatory coming from the families of the achievers. Yes folks, banners and steamers are not an election campaign exclusive in Marawi and the rest of Lanao del Sur. It’s an everyday part of life, just like urbanites in Manila see the billboards at SLEX and EDSA. Manila-based outdoor and billboard advertisers may think of setting up a branch here, market demand here is high!

“Alhamdulillah (It’s the Arab equivalent of “Hallelujah!”) and Congratulations!” everywhere—from board passers, bar passers, Hajj delegates, weddings, birthdays, and even to coronation of the sultans-you name it and Marawi has a multitude of these banners and streamers. Before the advent of those giant billboards at EDSA, Marawi has all of these fill up Iligan-Marawi Road and most especially every nook within the city. They may even compete with Guinness Record as “The city with most number of congratulatory streamers and banners per square kilometer!” Unlike EDSA though, they are not monstrous in size, but the number of banners can easily overwhelm people who are not used to these.

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