The official yet may not be the final logo of Pilipinas Tara Na
At first glance, I thought it was some sort of a Grade 1 to 4 textbook cartoons. Second, it does look like Batibot or some sticker from the 1980s. But look closely, its Department of Tourism’s “Pilipinas, Tara Na” (en. Philippines, let’s go! | es. ¡Vamos Filipinas!) official logo! Lo and behold, after the failed “Pilipinas Kay Ganda” fiasco, it seems that we have another logo going down the drain!
“Pilipinas Tara Na” is a campaign by the Philippine Department of Tourism which aims to encourage Filipinos to travel within our country. In other words, boosting up the local tourism industry. It’s a good initiative and the name of the campaign is good enough for the market it targets – which I guess even non-Tagalogs might understand as well.
However, upon the release of the logo, it was swiftly criticized as “work of a grade 1 student,” “childish,” “mediocre,” “cluttered,” and all other negative comments about it. Indeed, the caricatures does look like somewhere from the elementary student’s textbooks. Tour guide Carlos Celdran said that “it looks like it’s from a milk commercial in the 1980s.” I would even suggest that the logo should be given to the Department of Education (DepEd) instead since it doesn’t look very appropriate for an image branding ministry like DOT. Pwede syang pang July 2011 Nutrition Month logo for DepEd. Ayun, aprub pa ako! I’m not a graphic artist but the logo really looks like something that can be picked up at Recto and go. The “Pilipinas Tara Na” logo was designed by Smart Communications and Perceptions Inc. to complement DOT’s campaign for domestic tourism.
Because of the discontentment and the seemingly mediocre logo, social media once again acted up against it. The initiative of Team Manila though stands out—as they designed several and more creative Pilipinas Tara Na logos for the sake of better image branding for the country. Likewise, they are doing that for free for DOT! It goes to show that we Filipinos have the talent to do more! Not just, “ay tama na yan, local lang naman eh!” mindset. I just hope that the upper echelons of the ministry would listen to the voices of the creative Filipino youth with their creative ideas. I know we got a lot of talented folks here!
One of Pilipinas Tara Na logo of Team Manila. Click the Photo to View More
We couldn’t avoid criticizing the Department of Tourism or perhaps the ones who were behind the creation of the logo for the mediocrity that it has shown. However, as a Filipino and as a taxpayer, we have every chance to help the ministry improve or even the image branding of our country. In that way, bayanihan still lives on!
The Pilipinas Tara Na campaign is not yet complete as of the moment. We still have to wait for the official launch itself sometime this year. I’ve read a post over Twitter that Regine Velazques and her husband Ogie Alcasid are doing some music video for the said campaign.
For now, Pilipinas, tara na’t magtulungan tayo!
Mar
18
2011
Give that Pilipinas Tara Na logo to DepEd Instead!
by Berniemack Arellano
March 18, 2011
The official yet may not be the final logo of Pilipinas Tara Na
At first glance, I thought it was some sort of a Grade 1 to 4 textbook cartoons. Second, it does look like Batibot or some sticker from the 1980s. But look closely, its Department of Tourism’s “Pilipinas, Tara Na” (en. Philippines, let’s go! | es. ¡Vamos Filipinas!) official logo! Lo and behold, after the failed “Pilipinas Kay Ganda” fiasco, it seems that we have another logo going down the drain!
“Pilipinas Tara Na” is a campaign by the Philippine Department of Tourism which aims to encourage Filipinos to travel within our country. In other words, boosting up the local tourism industry. It’s a good initiative and the name of the campaign is good enough for the market it targets – which I guess even non-Tagalogs might understand as well.
However, upon the release of the logo, it was swiftly criticized as “work of a grade 1 student,” “childish,” “mediocre,” “cluttered,” and all other negative comments about it. Indeed, the caricatures does look like somewhere from the elementary student’s textbooks. Tour guide Carlos Celdran said that “it looks like it’s from a milk commercial in the 1980s.” I would even suggest that the logo should be given to the Department of Education (DepEd) instead since it doesn’t look very appropriate for an image branding ministry like DOT. Pwede syang pang July 2011 Nutrition Month logo for DepEd. Ayun, aprub pa ako! I’m not a graphic artist but the logo really looks like something that can be picked up at Recto and go. The “Pilipinas Tara Na” logo was designed by Smart Communications and Perceptions Inc. to complement DOT’s campaign for domestic tourism.
Because of the discontentment and the seemingly mediocre logo, social media once again acted up against it. The initiative of Team Manila though stands out—as they designed several and more creative Pilipinas Tara Na logos for the sake of better image branding for the country. Likewise, they are doing that for free for DOT! It goes to show that we Filipinos have the talent to do more! Not just, “ay tama na yan, local lang naman eh!” mindset. I just hope that the upper echelons of the ministry would listen to the voices of the creative Filipino youth with their creative ideas. I know we got a lot of talented folks here!
One of Pilipinas Tara Na logo of Team Manila. Click the Photo to View More
We couldn’t avoid criticizing the Department of Tourism or perhaps the ones who were behind the creation of the logo for the mediocrity that it has shown. However, as a Filipino and as a taxpayer, we have every chance to help the ministry improve or even the image branding of our country. In that way, bayanihan still lives on!
The Pilipinas Tara Na campaign is not yet complete as of the moment. We still have to wait for the official launch itself sometime this year. I’ve read a post over Twitter that Regine Velazques and her husband Ogie Alcasid are doing some music video for the said campaign.
For now, Pilipinas, tara na’t magtulungan tayo!
Tags: Asia, campaign, Department of Tourism, domestic, Philippines, Pilipinas Tara Na, tourism