The advent of new technology has created new challenges that are faced by the media and its practitioners. To discuss and exhibit plans on facing a bold new world for the media practitioners and media itself in Asia, BroadcastAsia 2010, the largest digital multimedia and entertainment technology event in the region will be held at Singapore from June 15-18, 2010. With its theme “Integrating Technologies, Experiencing Content,” the event will be discussing on new technology, especially the advent of 3-D broadcasting technologies in Asia such as seen on television and film. Along with the innovation brought by 3-D technology, the optimisation of digital signages for entertainment and advertising will be also tackled, as some analysts forecast a brisk economy for these in the region. The said event will also open up a dedicated content conference, aiming to give new ideas on how creative content and innovate workflow solutions for different production companies in Asia.

Alongside BroadcastAsia 2010, CommunicAsia 2010 will also be held in Singapore on June. Being one of the most recognised infocomm technology events in Asia, it will showcase new technologies and ideas that would shape the ever-dynamic social and economic structure of Asia. Including in the highlights are wireless mobile technology discussions, marketing through social networking, green IT talks and business technology solutions.

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